Diogo Carvalho, Designer.

FarmaJá App Redesign

Client: FarmaJá app, a marketplace for drugstores.
Year: 2019
Role: Product strategist and designer

I was invited by FarmaJá to improve the product.

The project had 3 steps: Value proposition and atributes definition, communicartion materials for partners and investors (pitch deck), and product design (ux/ui).

For the interface redesign our focus was on the eldery users, that natualy take more medicines and have less mobility, therefore they are an important user group. Limited vision and less tech skills were attriction to be reduced.

Simplifying, using just black to the content and light colors to background and components, avoiding messy interface, using red only on focus points to get atention, bigger fonts and touch areas, were some improvments on the UI.

For users, an easy way to find and buy cheaper medicines. For drugstores, a tool to grow their sales on a pandemic world, where is necessary stay at home.

Emurgo / Cardano website

Client: Emurgo / Cardano
Year: 2016
Role: UX designer
Team: Startup Kit

At Startupkit we helped Emurgo, one of the three organizations developing Cardano, responsible for fostering commercial applications being built upon the Cardano ecosystem, based in Hong Kong, to translate the complex technology behind blockchain in an effective communication on the web.

Cartesi

Client: Cartesi
Year: Since 2017
Role: UX and design lead
Team: Startup Kit

Since 2018 we, at Startup Kit, are helping Cartesi, a blockchain project based in China, to overcome the problems of scalability, of computation, and infrastructure for blockchain applications.

Opslock website

Client: Opslock
Year: 2018
Role: UX designer
Team: Startup Kit

Opslock, a startup based in Austin - USA, developed a complete industrial risk management platform and hired us, at Startupkit, to translate all the complexity about their product into a website with a clear communication for clients and investors.

Being a solution to offshore construction industry, we used the concept of diving exploration to overcome the challenge of explain the features for different stakeholders, literaly, diving deep in the product.

DeFi (crypto) projects

Client: IPOR and DGame
Year: 2021
Role: design lead
Team: Startup Kit

With the explosion of DeFi I had the possibility to work with some projects, learning and contributing for this market growth.

For IPOR, a DeFi project based in Zug, Switzerland, as a design lead I created the landing page and, leading a team with 3 designers, we create animations, pitch deck and a social media pack.

For DGame, a a blockchain game index, I worked on the logo, visual concept and landing page.